This will make sure we’re both clear about the work I’m going to do and will include agreement on budget, timelines and what I’ll deliver. We’ll also agree terms and payment. Normally I’ll ask you to make a deposit payment before I start work followed by a final invoice at the end of the project. By the end of our first meeting we’ll ideally agree a budget and an advance payment to cover the Briefing & UX Strategy phase. I will send an invoice and upon payment confirmation, we can proceed.
Stage one involves further discussion to help us finalise an agreed design brief. It really helps me to fully understand your needs, including the background, what your want to achieve, your audiences and competitors, tone and message for your brand, what kind of images you want to use and other details including key people involved in the project.
Stage two is more technical and covers content (written and visual), site functionality, hosting, content management systems, responsiveness, search engine optimisation and site maintenance.
After both sessions I’ll send you a short design brief to review and approve. This will be a clear strategy document to guide our work and define what we will achieve.
— User experience (UX) This is a strategic approach to how your site’s users will interact with it. We will clarify your user needs, site objectives, functional specifications, content requirements, interaction design, information architecture, interface design, navigation design and wireframes. All of this is necessary to enable us to develop a visual design, structure and layout for the site (user interface or UI).
UX can be an extensive process in itself depending on how complex your site needs to be. We will work closely with you to agree a realistic specification within your budget.
Depending on your budget, I will develop up to three visual layout concepts for you to review. These will be based on the insights from our discussions, particularly around the user experience. We will refine and finalise your choice, taking your feedback into account.
Search engine optimisation (SEO) This is the science of making sure that people can find your site. The right content, links and keywords can make your site easier to find. SEO can be a major project in itself — if clients find you only through Google, than SEO must be the most important aspect of your website project. Our works on SEO can include URL optimisation, meta titles and meta descriptions, site maps, Google Analytics links, Alt tags and keyword research.
Cross browser testing We can test your website on different devices and browsers — we can carry out simple or extensive tests depending on your budget.
CMS training If you chose CMS to manage the website yourself, I will teach you how to use it — it’s intuitive and 100% visual.
CMS hosting Web fonts Stock images, icons or illustration Content enhancement (photography / video / copy) Maintenance
Any of the above list these will incur extra costs. I can create artwork in many cases or source from a range of other suppliers if you prefer. You may need to purchase fonts and other materials for ongoing use or to meet licensing conditions. I can also adapt and enhance existing images, video or copy — I can quote for this work if required.
I would suggest that you invest as much as you can afford into your website. It’s probably the most important element of any modern enterprise and it’s the key to your recognition and success. A well designed and implemented website should last you for at least five to ten years without needing re-design.
While I can create a simple website for just £3,000 there is scope to take things further. The more time I spend on UX strategy, exploring, UI&HTML refining, SEO and content enhancement, the more effective the investment will become, producing and saving more money in the long run.
Of course we want you to be happy with the work we do. That’s why the briefing and planning stage is so important. It helps us to understand better what you want to achieve and what kind of design style works for you.
However, it could happen that you simply don’t like our final work. If we think we have delivered work that does the meet the brief that you approved, although you don’t actually like it, we think it’s reasonable for us to keep the deposit plus a reduced fee to cover the time we have spent working for you. We will discuss this with you if this happens and hopefully agree an amount everyone thinks is fair. In this situation we would withhold the final design work.