Product Design — from complex problems to three shipped products
Clinked Client Portal — SaaS
Role & Contribution
Design ownership across all product stages — the sole designer for four years on a live B2B SaaS product. Work ranged from continuous UX improvements on existing features to designing and shipping new ones from scratch: subtasks with progress logic, role-based member filtering that solved a compliance risk for a large client, a full onboarding prototype tested and then deliberately simplified based on research findings.
Feature Design
New features designed and shipped from scratch, based on client feedback and product discovery — including subtasks with progress logic, Kanban, role-based member filtering, anti-churn survey, sign-up & welcome tour, watermarking.
Quick (but big) wins
Some improvements appear trivial but are so obvious once stated, that everyone just says "let's do it in next sprint". Reducing screen waste from 57% to 16% on laptops is an example. Adding titles for main sections is another. Moving Help section to top-level nav from initially being buried under profile section, is yet another of countless small incremental improvements that made Clinked better week by week.
Mobile app — fresh UI, improved usability and new features
New features: context for accounts and groups, Kanban for tasks, vertical navigation in Files.
Go Crumble — Feedback & Roadmap tool
Challenge:
"Build a Canny alternative for Clinked's internal use, and make it competitive (for our resources) so we can sell it to others."
My role and contribution
Sole designer. Competitive and market research. Feature scoping for MVP. Workshop facilitation. Product, UI and website design.
M&A platform — bespoke enterprise solution
Challenge:
"Build a custom M&A platform on top of Clinked, competing directly with an established market leader."
My role and contribution
Research, business analysis, product design and management. Benchmark-driven UX validation, ready for production.
Objective 1 — enhance product UI
Out-of-the-box Clinked UI v1 compared against validated custom solution approved by client.
Objective 2 — "make our product better than competition on advanced task management"
Usability testing insights from representative users, using competitor product as a benchmark for success criteria.
Interactive prototypes and instructional videos created to convey complex dependency logic to development.
Production-ready interactive prototype
Final UI — validated designs for multi-level tasks, dependencies, and advanced workflows, ready for production.
