Product Design — from complex problems to three shipped products
Summary: Sole designer across three distinct product challenges at Clinked — from redesigning core SaaS features to building a competitive feedback tool and a bespoke M&A platform from scratch.
Clinked Client Portal — SaaS
Role & Contribution
Design ownership across all product stages — the sole designer for four years on a live B2B SaaS product. Work ranged from continuous UX improvements on existing features to designing and shipping new ones from scratch.
Go Crumble — Feedback & Roadmap tool
Challenge:
"Build a Canny alternative for Clinked's internal use, and make it competitive (for our resources) so we can sell it to others."
My role and contribution
Sole designer. Competitive and market research. Feature scoping for MVP. Workshop facilitation. Product, UI and website design.
M&A platform — bespoke enterprise solution
Challenge:
"Build a custom M&A platform on top of Clinked, competing directly with an established market leader."
My role and contribution
Research, business analysis, product design and management. Benchmark-driven UX validation, ready for production.
Objective 1 — enhance product UI
Out-of-the-box Clinked UI v1 compared against validated custom solution approved by client.
Objective 2 — "make our product better than competition on advanced task management"
Usability testing insights from representative users, using competitor product as a benchmark for success criteria.
Interactive prototypes and instructional videos created to convey complex dependency logic to development.
Production-ready interactive prototype
Final UI — validated designs for multi-level tasks, dependencies, and advanced workflows, ready for production.
