Key challenge: technology behavior depends on context

Ideal vs real journey

Existing apps cover only the ideal scenario (full view of sky) which happens when our persona takes their dog to a walk in a field. But this covers only a small fraction of their day or week. My challenge was to design scenarios where our persona spends most of their time (at work and at home), and day-long walks in the woods.

Results after two rounds of user testing

I’ve tested remotely 12 key tasks with pet owners — first round with sketch mockups, mid-fidelity prototype for second round, and high fidelity interactive prototoypes for third round.

Design Process

The below document shows key insights driving the design solution. View PDF