Branding concept

Client Portals need to accommodate a wide range of complex user goals and workflows across industries, and at the same time they need to appear intuitive and friendly. This branding concept adressess the visceral level of design by mixing happy faces with bright & friendly shapes.

Product visuals

The product visuals address the behavioural level of design — they suggest the product is flexible, pleasurable and easy to use.

Seals of trust

The seals of trust address the reflective level of design — they give users assurance the product is a reliable choice.

Navigation

The Information Architecture is a significant improvement — page content, structure and navigation elements are designed to facilitate the prospect journey [Industry or use case > Relevant features > Detailed and easy to follow pricing comparison > Call-to-action for a trial or demo].

Final result